Chosen the best area with measured stalls and booths, lights set to focus, invitations and brochures are flown, what next?
How about the attendees or visitors? Will they visit your stall randomly, and what if they are left unnoticed?
That’s what this blog from Maze Events is all about.
We’ll provide insider secrets for flawless exhibition management and show you how to make your show stand out in this blog. This blog will help you organize exhibitions that attendees, sponsors, and exhibitors will appreciate, and it will spare you from big turmoil during the planning stages.We’ll provide insider secrets for flawless exhibition management and show you how to make your show stand out in this blog.
This blog will help you organize exhibitions that attendees, sponsors, and exhibitors will appreciate, and it will spare you from big turmoil during the planning stages.
Actually, Why is Exhibition Management Important?
You must be wondering why you manage your exhibition with several considerations. Whether it’s with an event planning company or some random event planner, why is it so important?
Exhibition management aims to deliver a successful event (whether in-person or virtual) that meets stakeholders’ needs, achieves corporate objectives, and promotes brand image. Effective exhibition management requires careful planning and preparation to minimize risks and concerns. It makes the following tasks easier: Manage logistics and operations to ensure the overall success of your exhibition. Promote communication and cooperation between venue suppliers, exhibitors, guests and organizers.
- Strategically managing the goals and goals of the event.
- Allow exhibitors to focus on showcasing and setting up their stands.
- Determine the event’s market positioning and branding.
- Manage the exhibition’s financial planning and budget.
- Manage the exhibition’s marketing and promotion.
Before Your Show: Top Tips to Make Your Exhibition Superhit
Set your desired goals and budget
Establish an exhibit planning and performance monitoring strategy to help you match display objectives with overall corporate goals. Event objectives and a budget assist show organizers in tracking expenses and determining return on investment (ROI).
Add in automation tool
Managing large-scale event planning requires juggling multiple obligations. Choosing the right event management software allows managers to automate repetitive operations and boost efficiency. Aspects of exhibition preparation that these technologies can assist with include ticketing, webinars, lead generation, live streaming, marketing, participant management, check-ins, networking, analytics, and feedback collecting.
Engage your attendees
Identifying techniques to increase audience involvement and pleasure is critical to a successful event. Polling, Q&A sessions, live chats, and gamification are common ways for exhibitions to engage visitors.
Smart matchmaking
Any trade exhibition event planning aims to help attendees develop valuable, profitable relationships. Exhibitors want to engage with customers that fit the proper demographic and are in the market to buy.
You can utilize technology to plan the perfect meeting. Many events now use smart matchmaking technology, some of which is AI-powered, to match audience wants with vendor services or products. The software can then employ beacon technology to “introduce” the two, as well as scheduling capabilities to help them plan their meetings in advance.
This form of intelligent matchmaking maximizes both parties’ productivity and efficiency throughout the event.
Event gamification
Aspects of exposition preparation that these technologies can assist with include tickets, webinars, lead generation, live streaming, marketing, and attendee Gamification can be used to motivate people to participate in the right activities.If you want to see more people attending the floor of your exhibition, consider gamifying your experience.
Gamification is the practice of motivating users to get points and progressing in the game using competition and game ideas. Games are engaging and addictive because of their dynamics, which include competitiveness, a sense of growth, and a balance between short- and long-term rewards.
If you would like to see more people walk across the event floor, give each vendor connection or booth visit a point value. Another technique to make individuals feel like they’ve made progress or accomplished something is to set point milestones. Badges are a fantastic illustration of this.
Create badges that reflect the number of providers you have encountered: “nimble networker” for ten, “uncanny connector” for forty, and “meeting marksman” for twenty. To offer even more incentive to play the game, grant badge winners access to stuff that other players are not able to.
Wayfinding
Attendees and your vendors waiting for an audience may become very frustrated when they don’t know where to go. Hence, streamlining the navigation at your upcoming event might significantly reduce crowding on the show floor.
While some individuals like static graphics, others enjoy maps with GPS functionality. Maybe even use a chatbot to help guide them. The most effective navigation solutions probably include some of these concepts. Those who attend the show for a specific reason may not be interested in spending time on the show floor. Events like the National Association of Music Dealers (NAMM) bring audio and music industry professionals together to make connections that cater to the specific audiences of their conferences. To facilitate the quick transition of guests between meetings, the organizers began to create an app that would help users define the most effective way from one stand to another.
Info Hunt
Organize an info-hunt competition with a big reward. Before guests approach the booth, provide them with material from the company’s website or YouTube channel to help them with any queries they may have.
This will provide them more information about the business and its offerings and give you more opportunities to interact with them before you talk to them at the event.
Urge them to bring their filled-out papers or surveys to the booth so they can register to win a fantastic gift. Airline tickets or a vacation must be the ultimate prize, something that justifies the entire endeavour.
Conclusion
Hope you have great tips, tricks and strategies to make out your next exhibition event exclusively for your attendees.
The art and science of exhibition management combine painstaking planning with experiences that put the needs of people first. When exhibitions are based on best practices and have a creative vision, they become effective advertising platforms for brands.
If you think this won’t happen with a lot of workloads, checkout with Maze Events, an end-to-end event management company in India to handle all your exhibition events.
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