Want to raise your company’s recognition and reach more of the right customers? These brand activation ideas will help you connect with your target audience in authentic ways that will benefit your organization.
As a business owner or marketing expert, you are constantly striving to reach more people with your brand’s message, products, and services. Unfortunately, this is not always straightforward to accomplish. With so much noise on the internet, a flood of webinars, and competitors vying for market share, how can your organization ever stand out? It sounds like you should invest in a brand activation campaign.
If you’re looking for effective strategies to create a brand activation strategy that engages and resonates with your target audience, this article will help.
What is Brand Activation?
Brand activation is a relatively new marketing phrase that has gained popularity in recent years. It is a critical component of any multi-touch event marketing strategy. Brand activation is the process of increasing a company’s awareness by directly connecting with its target audience. This can be accomplished through a variety of event types, formats, or marketing efforts, as long as the effort results in a specific consumer experience that elevates a company’s reputation.
If this description seems broad to you, it’s because brand activation can begin in so many different ways. The remainder of this blog post will go over ideas and examples that you can utilize and learn from to increase visibility for your organization.
Best & Creative Brand Activation Ideas
1. Mall Activation
Mall activation, the popular brand activation marketing strategy for interacting customers directly in a mall. For those, choose a busy and congested mall to attract the attention of a broad and diversified audience.
Create display booths, banners, and interactive features using a digital screen and sound system. Hire enough workers to manage and carry out this mall activation event. Train your team members to properly engage visitors and represent your business through products and services. If you want to attract more customers, provide exclusive offers and prizes.
2. Customer Promotion
One effective strategy to generate buzz about your business is to encourage your customers to promote it on social media by sharing interesting posts or through word of mouth. Give existing customers discounts on items or services in exchange for brand promotion.
Encourage customers to share images, videos, and reviews of your products or services on social media platforms such as Facebook, Instagram, and LinkedIn. This manner, you may increase your brand’s organic reach and generate new revenue.
Slack’s 360 Degree Customer Promotion & Experience:
Slack, everyone’s favourite collaborative workplace and communication software, exists at the confluence of work and play. With interactive GIFs, emojis for every reaction, and other features, this platform is known for creating a workspace that everyone wants to be a part of and interact with. It’s no surprise that Slack is bringing a work-meets-fun feel to SXSW 2022.
3. Go Head with Influencers
Influencer marketing has gained popularity in recent years. According to this report, influencer marketing will be worth $16.4 billion by 2022, up from $1.7 billion when the site originally began in 2016. It then grew by 29% to around $21.1 billion in 2023, with Influencer Marketing’s Hub projecting that the market will reach $24 billion by the end of 2024.
Check where your target audience is most active, and then select an influencer whose audience matches your target market and best fits your business. Partnering with influencers can help your company enter new markets, build brand credibility, and boost customer trust.
4. Brand Collaboration
Collaborating with other brands with large consumer bases is an excellent method to present your company to a completely new audience. Find a non-competing brand that serves a similar clientele. Clearly define the terms of the collaboration, including responsibilities, shared rewards, and so on. Create coordinated marketing initiatives that address both audiences.
Grillo’s Pickle:
We have addressed working with influencers, but what about teaming with another company? Find a non-competing brand that has a similar target demographic to yours. Then tap into their target demographic, as Grillo’s Pickles did when they collaborated with a local brewery to create a pickle-flavoured beer for the Boston Pickle Fair. Collaborations like these can be quite profitable. Grillo’s beer was so popular that it sold out during the event, and there are plans to bring it back in the future.
5. Consider Your Client’s Preferences
The most efficient strategy to increase brand awareness is to provide your customers with something they enjoy. It will contribute to a memorable customer experience and an emotional connection with your business.
For example, if you discover that many of your consumers enjoy outdoor activities such as hiking, cycling, and camping, it pays to work with a local organizer to plan these outdoor events and develop bespoke experiences that appeal to them.
DIRECTV:
One of the simplest methods to raise company awareness is to link your brand to something your target audience already enjoys. What do most DirecTV customers enjoy? Sunday NFL football. To capitalize on this, DIRECTV organized a Boston-area tailgating event. Attendees watched football games on large screens, played games, ate food, and took photos with branded accessories. This event was a success because it was entertaining, unique, and demonstrated the actual benefits of having DirecTV.
6. Organize Theme Party
Hosting a theme party can add excitement to your event and help your brand stand out. Theme parties with the correct decor, lighting, cuisine, drinks, and unique products can fully immerse your guests.
People are more inclined to share images and stories from these themed events. Ensure that your themed party is appropriate for your audience’s interests and the occasion.
IKEA:
Here’s an event activation idea: engage your participants and make your gathering participatory. IKEA is well-known for its low-cost DIY furniture and delicious Swedish meatballs. That is why the Dining Club pop-up restaurant performed so well. Diners cooked their meals under the guidance of expert chefs to serve to family and friends. How can you engage your clients and customers at your next pop-up or account-based marketing event?
Bottom Line
Brand activation is a promotional technique that entails providing audiences with interesting and memorable experiences via interactive events or campaigns. They not only attract new audiences but also help to keep existing ones engaged.
Whether your brand is new to the market or well-established, the brand activation ideas in this article will undoubtedly generate discussion with Maze Events about your event and help you give an experience that attracts the attention of prospective buyers.
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