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Corporate event management is the process of planning, organizing, and executing events for businesses and organizations. Our managers work closely with clients and ensure that the event aligns well with objectives and brands. 

The three main types of event management are  

  • Corporate event management  
  • Social event management  
  • Non-profit event management  

The 5Cs of corporate event management are Concept, Coordination, Communication, Control and Close-out. 

  Corporate entertainment in event management refers to the entertainment activities at corporate events. These activities include live performances, interactive activities, keynote speakers, themed events, and celebrity appearances. Entertainment activities are critical to keep the attendees engaged and reinforce the corporate messages. 

Businesses and organizations organize several types of corporate events. They are 

  1. Conferences and Seminars
  2. Trade Shows and Expos
  3. General Meetings 
  4. Product Launches  
  5. Team-building events 
  6. Award Ceremonies 
  7. Training and Workshops 
  8. Social Gatherings 

 

Corporate companies have different objectives and goals for every event. However, the common reason for corporate events includes 

  1. Networking 
  2. Brand Promotion 
  3. Client and Partner Relations 
  4. Knowledge Sharing and Education 
  5. Marketing and Sales 
  6. Corporate Social Responsibility 
  7. Employee Engagement 

The step-by-step guide  to managing a corporate event is  

  1. Set measurable, specific objectives 
  2. Determine the budget 
  3. Form a team and assign roles and responsibilities 
  4. Book a venue and fix the date 
  5. Create a timeline and checklist 
  6. Arrange logistics 
  7. Source suppliers 
  8. Develop a marketing strategy 
  9. Track registration 
  10. On-site coordination 
  11. Event execution and management 
  12. Collect feedback. 

 

Corporate events boost trust with stakeholders, drive long-term success and create a positive impact on society. 

Corporates typically aim to create value for shareholders, achieve sustainable growth,  satisfy customer needs while maintaining ethical standards, and contribute positively to society. 

The benefits of corporate include 

  1. Limited liability  
  2. Access to  Capital  
  3. Perpetual exercises  
  4. Enhanced credibility  
  5. Potential tax benefits.  

Efficient Operation, long-term sustainability, and strategic direction are important benefits of corporate management. It aligns with management goals, manages risks, and adapts to market changes. As a result, it drives the company’s success and growth. 

                        Social events are the gatherings or occasions organized by businesses, organizations, and companies for social interaction and entertainment. These social events create a memorable experience for attendees with fun-loaded and entertaining activities like dining,dancing, music etc.

Examples of social events are wedding, birthday parties, anniversaries, reunions and celebratory events.

There are several steps in managing a social event. They are

  1. Planning
  2. Budgeting
  3. Venue selection
  4. Guest list management
  5. Entertainment
  6. Catering
  7. Logistics

By defining each section of an event and allocating a team with a timeline, social events can be performed to perfection. Use a skilled event management company for highest success rate.

            The five major areas of event management are

  1. Event PLanning : It is the stage of setting objectives, confirming the theme and finalizing the schedule
  2. Event Marketing: This is the most crucial stage of event management. The events are promoted to attract the right and target audience.
  3. Event Coordination: This is the third stage which involves scheduling and logistics. We oversee the execution of the event.
  4. Event Production: The final master piece of the event like audio-visual elements and staging are taken care of.
  5. Event Evaluation: Once the event has completed, the success rate and feedback from the attendees are analysed for future improvement.

The 7Ps of event management are

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Process
  • VII.Physical Evidence

The seven keys of event management are

  1. Concept: Event purpose and theme
  2. Coordination :  organizing the logistics elements
  3. Control: event’s progress monitoring and making adjustments
  4. Culmination:  monitoring until the final success
  5. Closeout: Handling the post event tasks and concluding the event
  6. Communication: establishing proper communication between the stakeholders
  7. Crisis Management: Prepared for any situation.

The six functions of event management are

  1. Planning: Develop a detailed plan
  2. Organizing: Arranging all necessary components for the event.
  3. Staffing:  Recruiting and managing the event team.
  4. Leading: Directing the team and overseeing the event’s execution
  5. Controlling: Progress monitoring and adjustments
  6. Evaluating: Gathering feedback and assessing the event’s success.

4Ps of event management are

  1. Product: Event, the experience and the components are the product.
  2. Price: The cost for attendance and participation.
  3. Place: The location for the event.
  4. Promotion: The advertising strategies to market the event.

Events can be classified as private, corporate and public events.

  1. Private events are the weddings, parties and family gatherings
  2. Corporate events are the conferences, seminars and product launches
  3. Public events are festivals, concerts and sporting events.

The seven stages of event planning are

  • Defining goals
  • Assessing the resources.
  • Detailed logistics and scheduling
  • Event Marketing
  • Execution of the event .
  • Event management
  • Event evaluation

The main aim of event management is to create a memorable experience and event that stands fro the test of the time. Whether it is an event for entertainment, education, promotion or community engagement, it should be perfect and remembered for years.

Event planning and management is a vast topic and only the experts like MAZE can conduct a proper event. According to MAZE, each event must have a purpose and objective. Once the objective is clear, develop a detailed plan with the main sections. Create a timeline and monitor the progress of the event and coordinate with the vendors. Ensure all the elements are in place before the start date.

Event budget is the outline of the estimated costs of each stage of the event.. Event budget includes the expenses for the venue, catering, marketing, entertainment, staffing and other relevant costs. Planning an event budget helps the organizers to stay withing the financial limites and allocate resources wisely.

SMART, the goal-setting framework, is an integral part of every event planning. It involves setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. It also ensures that event objectives are clear, progress can be tracked, goals are realistics and align with the broader objectives.

The process behind creating and running exciting online events is called virtual event management. Webinars, online conferences, virtual trade shows, town hall meetings, and digital gatherings are some of the most popular virtual events worldwide. These events leverage technology and popular tools to deliver a 100% success rate.

An online conference can be considered the best virtual event. Industry experts and leaders of various technologies present their ideas through video streams, and attendees participate in real-time Q&A sessions. There are also separate chat rooms and virtual breakout sessions for networking.

There are several steps in organizing a virtual event. Each step should be clear and planned well.

  1. Define the event
  2. Select the right platform
  3. Develop a schedule
  4. Invite speakers and participants.
  5. Promote your event
  6. Create an online registration page.
  7. Use interactive features
  8. Follow-up sessions.

MCing a virtual event is super fun! Be prepared, look sharp, keep your energy high and interact with confidence. Introduce the speakers with flair, manage transitions smoothly, tackle technical issues with a smile and keep everything on track.

Here are our expert tips to start a virtual event planner business

  1. Gain experience and skills in the relevant field.
  2. Outline your business goals and develop a business plan.
  3. Create a Portfolio highlighting your skills and experience.
  4. A user-friendly website with clear objectives is essential.
  5. Network and build relationships through industrial events and social media platforms.
  6. Utilize online marketing strategies and market your services.
  7. Invest in reliable technologies for seamless execution of virtual events.
  8. Offer responsive and professional service.

The cost of virtual events varies depending on their size and the level of technical support. The number falls between a few hundred and several thousand. The price is directly proportional to the event size, duration, platform, technical support, and marketing strategies used for the event.

Online event management has become a critical skill as virtual gatherings have become the norm. Effective management is needed to make the attendees feel interested and enrol in more of their events. Set a clear goal and work towards it by using the latest technologies and apps. Master all the strategies required for online event management and create impactful virtual events. MAZE event and experience planners are the pioneers in this industry. Contact us if you need more advice.

Virtual planners are online event organizers’ best friends. They help you manage tasks, schedules, and events online, keeping you on track with reminders and deadlines, all from your computer desk.

The answer is yes and no. Many free digital planners offer basic features like calendar integration with reminder options and task management. If you need extra options or services, you may need a subscription or a one-time fee.

For beginners, Google Calendar is great for integration, and Trello is perfect for managing projects. You can also use Slack and Todoist to manage tasks. Each planner has cool features to keep you organized in style.

A daily planner is an excellent way to enhance your productivity, keep track of your tasks, and manage your time effectively. Here are our simple steps for creating a practical daily planner.

  1. Choose your format – physical notebook, digital app or an online template
  2. Set up the Planner – Divide your planner into sections like daily tasks, goals, appointments and notes. Add time slots for each hour and structure your day.
  3. List your tasks based on importance and urgency. Work towards better achieving the goals.
  4. Prioritize: Identify the most crucial tasks for the day and prioritize them. Use color code.
  5. Allocate time: each task and appointment should have a specific slot.
  6. Set Goals: Add a section for daily/ weekly and monthly goals. Achieving simple goals motivates us.
  7. Add Breaks: Schedule regular breaks to rest and refresh.
  8. Review what’s accomplished and adjust the planner as needed.

Brand Activation Management is all about making your brand memorable and getting people to really care about it. It is the strategic process of planning and executing marketing activities that implement direct interactions between a brand and its target audience. Effect brand activation strategies ensure that the brand message is communicated consistently and clearly through various channels and ultimately achieves business objectives.

A branded activation is a marketing campaign designed to engage consumers in direct interaction with the brand by creating an emotional connection between the brand and its audience. Fostering long-term loyalty and immediate consumer action are the key aspects of branded activation. Events, promotions, or digital interactions are some of the branded activation strategies.

The best example of brand activation is Coca-Cola’s “Share a Coke” campaign. In this campaign, the company replaced its iconic logo with popular names on the bottles and cans. The campaign encouraged consumers to find and share the bottles with their friends’ names.        This campaign created a personal connection with the brand, spurred social media sharing, and thus increased consumer engagement and sales.

The first requirement to become a brand activation manager is a degree in marketing communications or a related field. The other skills required are experience in marketing, event planning, and consumer engagement. This role involves developing strategies to drive customer interaction, coordinating events and promotions, and ensuring that brand messages resonate with the target audience.

The key skills required for brand activation are excellent communication, creativity, strong project management, and an in-depth understanding of consumer behaviour. Analytical skills, digital marketing knowledge, and problem-solving skills are also required for measuring success and leveraging online platforms.

Brand activation involves a series of steps, starting with identifying the objective, creating the concept, choosing the right channels for engagement, and executing the activities. After the campaign, the impact is measured through engagement rates and sales. Finally, the strategy is adjusted based on the needs.

Brand activation campaign planning and execution are the critical roles of a brand activation manager. Their responsibilities include:                                                          

  • Developing strategies.
  • Coordinating events and promotions.
  • Collaborating with various teams.
  • Managing the budget.

Once the campaign is complete, they analyze the performance and optimize it for future activations.

Brand managers shape a brand’s identity and drive market success. As the backbone of a brand’s identity, they earn competitive salaries in the industry. Compensation is based on factors like experience, location, and industry. Typically, brand managers in established companies or high-demand industries have greater earning potential, including bonuses and other incentives.

Brand management is one of the challenging yet high-potential jobs that requires a primary degree in marketing, business or a related field. Along with a degree, you can gain experience through internships and entry-level marketing positions. These positions will help you develop a strong understanding of consumer behaviour, market research, and planning. Develop a diverse skill set that includes project management, creative thinking and digital marketing.

CSR in sports focuses primarily on sports platforms to promote environmental and social responsibility. Sports and CSR are used by corporations and businesses to increase their customer base through social responsibility. CSR programs include outreach programs, youth programs, marathons, and other events that encourage healthy lifestyles. Sustainable activities include reducing the environmental impact of sports organizations and promoting ethical standards.

Corporate social responsibility (CSR) is the integration of social responsibility and eco-friendly environment requirements in corporate event stages, from planning to implementation. CSR is conducted by corporations to achieve commercial success as well as to positively impact society and the environment. CSR includes reducing waste, supporting communities locally, ensuring ethical labor practices, and promoting inclusion.

Sports platforms are used by corporations to promote social change. Many corporations sponsor sporting events in the community to raise awareness of important social issues. A marathon to raise awareness about cancer is a great example. Creating awareness about types of cancer and their health impacts is a social issue, and corporations conduct simple sports activities or sponsor sports events and take this problem into the hands of ordinary people.

Sports event management involves organizing, planning, and conducting sports events in a well-coordinated way and ensuring that everything is taken care of. It includes planning logistics, managing the venue, handling marketing and promotion, taking care of the chief guest, and ensuring everything moves as planned. Effective sports management services will enhance the experience for the participants and ensure that the event meets its objectives.

The five important aspects of management in sports events are

  1. Efficiency: to streamline the operations and ensure that they are executed on time.
  2. Cost Control: managing the budget and minimizing financial risk.
  3. Quality Experience: It enhances the event experience for spectators and participants.
  4. Risk Management: identifying and addressing potential issues proactively.
  5. Coordination: To align various elements and stakeholders for a successful event.

Managing all aspects of sports, such as planning, organizing, controlling, budgeting, and evaluating. It also involves strategic planning and operational oversight to achieve goals in all sectors of sports, including professional, amateur, and recreational sports. Media relations and community engagement are the other aspects.

The main concept of sports management is to deal with the organization and administration of sports activities. It involves effectively planning, organizing and overseeing the sports activities and delivering a positive impact for athletes and fans.

The main aim of sports management is to enhance an organization’s operational efficiency and performance through revenue maximization. Corporations aim to take social responsibility in sports management to achieve short-term and long-term goals in the sports sector.

Data analytics, virtual and augmented reality, digital marketing, and technological advancement are expected to be features of future sports management. Emphasis will be placed on sustainability, personalized experiences, and global market expansion. Innovations in athlete wellness performance optimization and digital engagement are seen in the landscape.

Managing finance, adapting to technological changes, and navigating complex regulators are some of the challenges in sports management. Other challenges include addressing ethical issues, balancing commercial interests with the corporate vision, and managing diverse stakeholder expectations.

Sports management companies handle various aspects of the sports industry, such as event organization, marketing, and athlete representation. They work towards securing sponsorships, managing public relations, and overseeing the logistics of sports events. Overall, they ensure that the processes are handled smoothly and the sessions are streamlined.

Sports management companies handle various aspects of the sports industry, such as event organization, marketing, and athlete representation. They work towards securing sponsorships, managing public relations, and overseeing the logistics of sports events. Overall, they ensure that the processes are handled smoothly and the sessions are streamlined.

Exhibition planning is the process of coordinating and organizing services or products based on similar ideas. It is the process of bringing a whole new world of creativity to a large, diverse audience.

Corporate social responsibility (CSR) is the integration of social responsibility and eco-friendly environment requirements in corporate event stages, from planning to implementation. CSR is conducted by corporations to achieve commercial success as well as to positively impact society and the environment. CSR includes reducing waste, supporting communities locally, ensuring ethical labor practices, and promoting inclusion.

Exhibition business also needs market research and analysis. Once the market research results are optimistic, create a business plan and start securing the funds. In the meantime, you need to start networking with the artists, check out the venues and potential clients and address the legalities. These steps will help you to establish a presence in the industry.

The exhibition Checklist contains all the essential tasks to be performed in a series to conclude the event successfully. The checklist typically contains

  1. Permission list
  2. logistics list
  3. venue management
  4. exhibit list
  5. marketing
  6. coordination lists
  7. post- event tasks

Exhibitions are either business-focused, public-focused or creative-focused. The three types of exhibition area

  1. Tradeshows
  2. Art Exhibitions
  3. Consumer Shows

 

An exhibition layout should contain focal points, a coherent theme to guide visitors through the exhibit, and an easy way to access all stalls with a good visitor flow. Exhibitions should be held in places where people can commute easily and conveniently to buy more of the products or services offered by the exhibitor.

Exhibition strategy is a plan for achieving your mission in an exhibition. It includes SMART goals, identifying the target group, a promotion plan or strategy, the proposition of the exhibition, and opportunities and obstacles present in it.

Anyone can host an exhibition. All you need is a straightforward concept, enough funding, an appropriate venue, expert logistics and the best social media promotion. With these features in hand, you can successfully organize an exhibition. If you are not sure of how to hold one, contact MAZE, your event planner and organizer.

Targeted marketing, social media promotion, engaging content, intelligent use of interactive elements, and offering good networking opportunities for investors and inventors are some of the ways an exhibition attracts visitors.

Exhibition themes are chosen based on the audience appeal, the potential for diverse interpretation, the relevance of the concept, and how it engages with the audience.

Exhibitions make a lot of money with a proper event management strategy. The money flow paths are ticket sales, sponsorships, and merchandise. The monetization strategies are based on the size and engagement level of the target audience.

Exhibitions are useful ways to educate, inspire, promote, and connect with more people based on the demands and requirements. They showcase an idea or product to a wide range of audiences. If you want to promote your new product or need an investor, exhibitions are the best choice.

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